Scuttlebutt Brewing Company approached SCCA students to design a label for their upcoming barrel aged series. The catch was that we only had a day to create our label in a design sprint.
Scuttlebutt Brewing Company has a long standing family tradition and relationship with the sea. This is evident in the current branding and imagery associated with the brand. The Barrel Aged Series, will be a small batch, upscale series of beer sold to specialty shops.
The insignia associated with deep sea military divers was illustrated to portray the class of the beer. This specific pin is for first class divers which led to “first class ale” being chosen as the name. The palatte is akin to the regal colors of the sea found in more luxurious vessels. Both the colors and the name of the beer could be changed to accomodate the other beers in the series while maintaining continuity throughout.